Client: Made Group → Impressed Juices
Project: Website design and build

The Challenge
Impressed Juices needed a website that reflected its premium positioning in the competitive cold-pressed juice market. Unlike many mass-produced brands, Impressed prioritises nutrient preservation through cold-pressing methods. The site had to communicate this authenticity, showcase the product range, and support a growing lifestyle-focused customer base.

Purpose & Goals
The goal was to create a visually striking, mobile-first experience that educated customers about the brand’s unique process and nutritional benefits. The website needed to highlight the farm-to-bottle journey, enabling customers to trust the quality of the product. It also had to integrate seamlessly into marketing strategies, offering keyword-rich content and easy navigation for users accessing the site in retail or social media contexts.

Approach
Our design emphasised crisp, fresh visuals and authenticity. Hand-drawn illustrations were created to explain the cold-pressing process, setting Impressed apart from competitors with clear, genuine storytelling. Wide-format imagery showcased the vibrant colours of the juices, reinforcing their health benefits.
The site was built on WordPress, with a mobile-first, device-agnostic approach to ensure seamless access anywhere. It featured high-contrast buttons, scalable typography, and quick-loading pages optimised for retail and lifestyle marketing. The backend provided full client control, including automated image scaling for high-performance uploads and integrations with email marketing platforms.

Outcome & Impact
Since its launch in 2016, the website has supported Impressed Juices in achieving steady market growth, expanding internationally into Japan and Southeast Asia. It has enabled the brand to compete against major operators like Coca-Cola Amatil by reinforcing trust in its premium, health-focused products. The site remains a critical tool for showcasing the authenticity and quality that define the Impressed Juices brand.