Client: Ember Catering
Project: Website design and build

The Challenge

Ember Catering, a Melbourne-based mobile catering business, needed a cohesive brand identity and website to showcase their unique offering: fresh, on-site charcoal spit roast catering. The challenge was to differentiate Ember from competitors who relied on reheated food and convey the excitement, theatre, and versatility of their cooking style. Additionally, the website had to cater to a wide range of audiences—from small private parties to large corporate events and weddings—while driving inquiries through a mobile-first, user-friendly design.

Purpose & Goals

The project aimed to:

• Establish a strong, memorable brand identity reflecting the drama and authenticity of Ember’s charcoal cooking.
• Design a website that is visually impactful, clear about the services offered, and inclusive of diverse audiences.
• Ensure seamless functionality across devices, allowing users to quickly make enquiries regardless of how or where they accessed the site.
• Support local area marketing efforts by optimising for search engine visibility and integrating landing pages for specific event types and locations.

Approach

The brand identity was built around the striking imagery and sensory experience of live charcoal cooking. Bold typography, vivid colour accents, and a confident visual style reflected the drama and excitement of Ember Catering’s approach. This foundation carried over into the website design, which used a balance of large, easy-to-read body fonts and vibrant headings to ensure clarity and scan-ability across devices.

The website’s tone and layout were tailored to a wide audience, ensuring it resonated with customers planning everything from intimate birthday parties to large-scale corporate and wedding events. The mobile-first design ensured that making an enquiry was simple and accessible on any device, with prominent call-to-action buttons and an intuitive interface.

To drive traffic and conversions, we implemented a local area marketing strategy, developing targeted landing pages optimised for Google search results. These pages showcased Ember’s expertise in specific event types and regions, significantly increasing visibility and lead generation.

Outcome & Impact

The Ember Catering brand and website have successfully positioned the business as a leading mobile catering provider in Melbourne. The bold design and clear messaging resonate with a diverse audience, while the mobile-friendly functionality ensures users can easily enquire about their events.

The local area marketing strategy has been a standout success, driving a consistent flow of leads and bookings. Whether catering for a backyard party or a high-profile wedding, Ember Catering now has a digital presence that reflects their unique offering and continues to grow their business.