Client: Alessi Legal
Project: Website design and build

The Challenge

Alessi Legal, a proudly female-led law firm in Melbourne, needed a modern brand identity and website to reflect their approachable, empathetic, and professional nature. As a small firm focusing on personal injury and TAC law, they required a digital presence that would connect with clients during highly sensitive times and instil trust, clarity, and confidence in their services.

Purpose & Goals

The aim was to:

• Create a confident yet approachable brand identity that communicated trust and professionalism.
• Design a website that was fresh, user-friendly, and respectful of the emotional state of potential clients.
• Drive inquiries through clear service information and easy-to-use contact options.
• Ensure the website was highly functional across all devices to meet the varied needs of their audience.
• Establish Alessi Legal as a leading personal injury law firm in Melbourne.

Approach

The project began with crafting a brand identity that balanced traditional confidence with modern warmth. A strong yet approachable typeface was paired with a vivid, bold colour palette, designed to reflect the firm’s character and values.

For the website, the design emphasised simplicity, functionality, and empathy. Each service was clearly outlined to ensure easy navigation, while lead capture was prioritised through a callback request feature and contact forms on every page.

A mobile-first, device-agnostic design strategy was central to the approach. This respected the varied circumstances clients might be in when searching for legal services—whether on their phone late at night or during discussions with other parties. Discovery revealed that clients often used multiple devices early in their case, making it crucial for the site to be seamless and actionable across all platforms at any time.

The layout utilised impactful typography and bold colour accents to create a professional yet accessible tone, balancing modern design elements with a thoughtful user experience.

Outcome & Impact

The new brand and website successfully positioned Alessi Legal as a trusted and approachable law firm in Melbourne. The site has consistently driven inquiries over the years, helping establish the firm’s name as reputable and accessible. By prioritising device compatibility, empathetic design, and clarity, the project ensured Alessi Legal could connect with clients wherever and whenever they needed support.